NYC-based model Glossier & the WNBA have partnered as much as showcase the model’s new physique line.
Pink, luxurious, and packaged fairly, Glossier’s Physique Hero Line is made with high-caliber substances that depart you moisturized.
However, what prospects like finest is the dialog accompanying this line – Glossier has teamed up with some key stars from the WNBA like Sue Chook, Seimone Augustus, Lexie Brown, & others, together with a bunch of different celebrities taking part in a nude marketing campaign celebrating all varieties of our bodies.
In line with Glamour, “The marketing campaign options attractive girls with professions and physique sorts throughout the spectrum. The fashions: basketball participant and Olympic Gold medalist Swin Cash Canal, influencer and scientific analysis coordinator Mekdes Mersha, Outside Voices founder Tyler Haney, inventive director Lara Pia Arrobio, and model-slash-It-girl Paloma Elsesser.”
That is additionally Glossier’s first full-body care line. Debuting with an oil physique wash ($18) again in September, the model simply added an exfoliating cleaning soap bar ($14), Dry-Contact Oil Mist ($28), Perfecting Cream Physique Lotion ($22), and a hand cream ($18). Merchandise are available to buy now.
To rejoice, Glossier is that includes their new product fashions/sports activities superstars on their Instagram:
Sue Chook, Seimone Augustus, Lexie Brown, Kalani Brown, Amanda Zahui B., Natalie Achonwa, Stefanie Dolson, and Gabby Williams shot a “Get Prepared with Me” promo, the place they championed Glossier’s physique care tagline, “You Deserve This.”
Each movies have an total optimistic message, that includes WNBA athletes of all colours and sizes.
Narrated by a number of of the athletes, the video sends a message: “We aren’t essentially the usual of magnificence. My entire life, I’ve been taller than everybody, greater than everybody. I simply inform myself I deserve this. You deserve this. You deserve this. You deserve this. As a result of I do. But when I can embrace my physique and inform you I’m stunning, then that implies that I’m a physique hero. You’re a physique hero.”